DealerTREND 20+ Years Powering Automotive Inventory Feeds
A dealership's inventory feed is its most valuable digital asset.
Here's what it should be doing.
Normalized data, embedded payments, auto-generated video, AI visibility. All from one feed.
But, for most dealers, this is the whole story of their feed.
IMS / DMS
vAuto / CDK / DealerSocket
Reynolds & Reynolds
RouteOne
Web Providers
Dealer.com / DealerOn / DealerInspire
Overfuel
📄 WHAT A RAW, BASIC INVENTORY FEED LOOKS LIKE
📈raw_feed_export.xlsx
vinmakemodel_nametrimasking_priceodometer
1GCHK23U53F234921ChevroletSilverado 1500LT419886
3GNAXUEV5PL118432ChevroletEquinoxLT2845012
1GNSKBKC5PR123456ChevroletTahoeZ71629903
2GNAXXEV…ChevroletTraxLS21450
3GCPWCEK…ChevroletSilverado 2500
+ 156 more vehicles in this feed
becomes listings like this
Meta Ad
Your Dealership
Sponsored · 🌐
Fresh inventory just hit the lot! 🚗 Come find your next vehicle today.
👍 Like💬 Comment↪ Share
Google VLA
2026
Chevrolet…
$41,988
MSRP $47,900
New
Your Dealership
📍Cedar Rapids
Visit site
Dealer VDP
2026 Chevrolet Silverado 1500 LT
$41,988
Mileage6 mi
Drivetrain4WD
Ext. ColorSummit White
VIN1GCHK…4921
Check Availability
Get ePrice
Here's how DealerTrend expands that story.
WHAT WE DO
WHAT HAPPENS TO YOUR FEED
📥
Feed Received
We receive your raw feed exactly as your IMS or web provider sends it, before any of our processing touches it.
The feed arrives with just the basics:
vin
1GCHK23U53F234921
make
Chevrolet
model
Silverado 1500
year
2026
trim
LT
price
41988
image_link
12 images
⚙️
1 · Data Normalization
We standardize every field: specs, pricing, photos. Then we map each one to what Google, Meta, and TikTok actually require. Every platform wants your data formatted differently, so we handle the translation and your inventory lands correctly everywhere. No manual fixing.
Field standardization
Ad-platform ready
The feed gets cleaned and standardized, no manual fixing needed.
body_style
Crew Cab 4WD
price
$41,988.00 USD
state_of_vehicle
new
image_link
ordered, hero first
💳
2 · Payments Plus
We run every finance and lease option for every VIN, across your OEM captive program and third-party lenders. You choose which to display; it shows on your SRPs, VDPs, and VLAs automatically. No manual work, and every payment generates its required disclosures, Reg Z for finance and Reg M for lease, refreshing quickly whenever incentives change.
Reg M compliant
Ads + VDP + SRP
The installment fields get populated so payment info can display across ads, VDPs, and SRPs.
installment
 
amount
599.00 USD
months
72
apr
6.90
downpayment
6,750.00 USD
credit_type
finance
🎬
3 · Phyron Video
Your lot photos become two things automatically: a full motion video and an enhanced, better-looking still, one set per VIN, every time. No film crew, no editing, no manual work on your end, just studio quality shots without the hassle.
Auto per VIN
TikTok + Meta A+
Those 12 unsorted images are transformed into an enhanced still image and a studio quality video.
image_link
https://cdn.dealertrend/•••
video_link
https://cdn.dealertrend/•••
Coming Soon
4 · AI Visibility
Search is moving to AI. When buyers ask ChatGPT, Perplexity, or Google AI what's available near them, your inventory should be what comes back.
ChatGPT
Perplexity
The feed becomes readable by AI search, no dealer effort required.
ai_index_status
structured for AI search dtg-soon
WHAT YOUR INVENTORY FEED COULD LOOK LIKE
📈enhanced_feed_export.xlsx
vinmakemodel_nametrimasking_priceodometer installment.amountinstallment.monthsvideo_link
1GCHK23U53F234921ChevroletSilverado 1500LT419886 599.0072cdn.dealertrend/•••
3GNAXUEV5PL118432ChevroletEquinoxLT2845012 399.0060cdn.dealertrend/•••
1GNSKBKC5PR123456ChevroletTahoeZ71629903 899.0072cdn.dealertrend/•••
2GNAXXEV…ChevroletTraxLS21450 299.00cdn.dealertrend/•••
3GCPWCEK…ChevroletSilverado 2500 cdn.dealertrend/•••
+ 156 more vehicles in this feed
what your ads could look like
Meta Ad · Video
Your Dealership
Sponsored · 🌐
Fresh inventory just hit the lot! 🚗 Come find your next vehicle today.
VIDEO
👍 Like💬 Comment↪ Share
Google VLA · Payments
2026
Chevrolet…
$41,988
MSRP $47,900
New
Your Dealership
📍Cedar Rapids
Financing at
$6,750 down
$599/mo. x 72m.
Visit site
Dealer VDP · Payments
2026 Chevrolet Silverado 1500 LT
$41,988
FinanceLease
$599/mo
72 mo · 6.9% APR · $6,750 down
Compliant payment calculation. See dealer for details.
Check Availability
Get ePrice
0
MANUAL WORK
⚡ Live Everywhere
Now every VIN is enhanced before broadcast.
Google
Google
Performance Max, Vehicle Listing Ads
Meta · Instagram
Meta / Instagram
Dynamic inventory ads, Advantage+ catalog
TikTok for Business
TikTok
Video inventory ads, catalog-powered
Dealer Website · VDP
Dealer Websites
SRP, VDP, live inventory pages
Cars.com · CarGurus · Autotrader
3rd Party Listings
Syndicated to Cars.com, CarGurus, Autotrader
1,700+
Dealers Worked With
250+
Live Accounts Today
62K+
Vehicles Actively Managed
258K+
Units Advertised (Last 6 Months)
Franchises We've Worked With
Chevrolet Buick GMC Ford Lexus Toyota Hyundai Honda Acura Nissan Kia Lincoln Mercedes-Benz BMW Chrysler Dodge Jeep RAM Mazda Audi Cadillac Harley-Davidson Infiniti
Technology

Give your inventory the love it needs.

Selling cars is hard enough. Every unit on your lot should be working as hard as you are. Give your inventory every advantage, straight off your live feed.

⚙️

Inventory Feed Management

We import your live inventory and export it everywhere it needs to go: your website, your ad platforms, your syndication partners. Pricing stays accurate and compliant across every channel, automatically.

🌐

Car Dealer Press

A WordPress plugin that turns your live feed into an SEO-built dealership website. Ready-made responsive inventory themes, dynamic SEO on every VDP, and inventory that updates itself as units move on and off your lot.

Learn more →
💳

Payments Plus

Compliant, always-current finance and lease calculations per VIN, displayed on your SRPs, VDPs, and VLAs. Built for franchise dealers who can't afford compliance risk.

Visit payments-plus.com →
🎬

Phyron

Turn your inventory feed into premium video content, automatically. Built for TikTok and Meta Advantage+. No film crew, no editing. Your feed becomes video the moment it's live.

Powered by Phyron
Coming Soon

AI Visibility

Be found where buyers are searching next.

Advertising

Nothing changes except your ads work harder.

Enhance What You're Already Running

Keep your agency, keep your process. The same live feed your campaigns already run on, just made smarter. Always current, no manual uploads, no lag. Your ads keep running exactly where they are, only better.

Let Us Run It All

A fully managed advertising service. We run everything, end to end. People-first approach across Meta, Google, YouTube, CTV, direct mail, and more. Same feed, powering all of it.

Built for dealers. By people who know the lot.

DealerTREND has been around since the early 2000s, back when automotive digital advertising was just taking its first steps. That hands-on experience shapes everything we do today. We're not a conglomerate. We're an independent team building real technology and running real advertising for dealers of every size.

Get in touch.

Join hundreds of dealers enhancing their inventory feeds.

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