DealerTREND: The Ad Agency
for Independent Dealers

Efficient monthly advertising and high-impact events built for independent dealers ready to grow.

Events that make you unforgettable. Baseline keeps you visible. Events that make you unforgettable. Baseline keeps you visible. Events that make you unforgettable. Baseline keeps you visible. Events that make you unforgettable. Baseline keeps you visible.
How it works
Simple. Automated. Proven.

Connect your inventory feed once and we handle everything data cleaning, audience targeting, campaign launch, and monthly performance reporting.

01
Connect
Secure feed hookup to your inventory management system, dealer management system, or website backend. Automatic daily sync keeps everything current.
02
Push to Platforms
We take your inventory feed and push it to ad platforms automatically. Your vehicles show up where buyers are already looking.
03
Target
Our Equifax partnership allows us to identify who in your market can afford to buy right now eliminating wasted spend on people who can't qualify.
04
Launch
Vehicle Listing Ads on Google, Automotive Inventory Ads on Meta, trade-in campaigns, and Google Business Profile management all fire automatically.
05
Report
Monthly reporting on leads, clicks, and channel performance plus a sold-VIN review to see what's moving and what to push harder.
Baseline channels
Always-on advertising to keep your inventory visible

Always-live campaigns that keep your dealership visible without burning a hole in your budget.

Always on 🔍
Google Vehicle Listing Ads
VIN-specific inventory ads at the top of Google search results when buyers are actively searching for the exact vehicles you have on the lot.
Example
Google VLA example
Always on 📱
Meta Automotive Inventory Ads
Dynamic inventory ads on Facebook and Instagram showing your actual vehicles to in-market buyers inside your primary market area.
Example
DT
Your Dealership
Sponsored
2019 Toyota Camry SE
$17,900
Shop now
2020 Honda CR-V EX
$22,400
Shop now
yourdealer.com
Always on 🔄
Trade-in Campaign
Target owners of specific makes and models you want to acquire. Turn advertising into an inventory sourcing tool and fill your lot below auction cost.
Example
We'll Buy
Your Car
Even if you don't buy ours
Get a cash offer for your 2018-2022 truck or SUV
We're actively buying in your area. Find out what your vehicle is worth today — no obligation, no hassle.
Always on 📍
Google Business Profile Management
We keep your hours, photos, and inventory listings current, respond to reviews, and optimize your profile so you show up at the top when buyers search for dealers near them.
Example
Your Dealership
4.8 ★★★★★ 247 reviews
Used car dealer · Independent dealership
🕐Open · Closes 8 PM
📍1234 Main St, Your City, IA
🚗68 vehicles in inventory
🚙
🏢
🚗
📞 Call
🗺 Directions
🌐 Website
✓ Verified & optimized by DealerTREND
Event only 📺
Connected TV / Streaming
Targeted streaming TV spots during your event window reaching your Equifax-qualified audience at home on Hulu, Peacock, and more.
Event only ✉️
Direct Mail
VIN-matched mailers to a conquest list in your primary market area with event dates, urgency pricing, and specific inventory callouts.
Event only 📻
Radio & Broadcast
Reach your full market with event creative tied to your specific inventory count, dates, and offers. Drives urgency at scale.
Event only 📧
Email Campaign
Event offer to your full database with urgency creative, countdown timers, and specific VIN callouts tied to your live inventory.
Point of Purchase
Event mode brings the lot to life

Everything your team needs on the ground branded, shipped, and ready when doors open.

🏷️
Lot Signage
Signage as big as 36" x 54" & 24" x 63" to make sure your lot looks like your ads.
📋
Car Tags
Hang tags for every vehicle on the lot. Branded to your event, priced to move, and ready before doors open.
📸
Indoor Signage
Branded banners, A-frames, and display boards for inside your showroom. Every touchpoint matches your event creative.
Q2 2026 Mock Campaign Schedule
Your campaigns, all quarter

Baseline runs every single day one continuous line across the whole quarter. Flip to Event Mode to see how a May blowout layers on top.

Always-on baseline (Google VLAs, Meta AIAs, Trade-In, GBP)
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Audience Intelligence
Target who can actually buy

Most dealers advertise to everyone in a 50-mile radius and hope for the best. We use Equifax financial data the same data lenders use to identify exactly who in your market has the credit score and income to buy one of your vehicles right now. Then we build frequency across every channel until they come in.

350M+
Consumers in the database
200M+
VINs with ownership data
90%+
Ad platform activation rate
100+
Financial signals per consumer
Primary Market Area Targeting
We analyze which zip codes bring you the most buyers and concentrate your budget there not a broad radius blast that wastes money on people who'll never drive to your lot.
Credit-Qualified Audiences
Financial signals identify who can get approved for the vehicles you have priced right now. Every impression goes to someone who can actually close.
Trade-In Targeting
With 200M+ VINs in the database, we can target owners of specific makes and models you want to acquire turning your ad budget into a below-auction inventory source.
Omnichannel Activation
The same qualified audience follows your message across Google, Meta, Connected TV, email, and direct mail building the frequency that turns browsers into buyers.
DriveSites
VIN-specific landing pages that close
See live example ↗
✓VIN-specific payments with disclosures advertise real monthly payments while staying compliant with FTC guidelines and Google's vehicle ad policies
✓Distraction-free no navigation, no search results, no noise. One car, one payment, one button. Browsers become leads.
✓Google crawls the payment data your ad and your landing page match, which improves Quality Score and lowers your cost per click
✓Auto-removes when the vehicle sells no dead links, no confused shoppers clicking on a car that's already gone
dealership.com/vin/1FTFW1E80NFA12345
VIN: 1FTFW1E80NFA12345
2025 Ford F-150 XLT SuperCrew
Oxford White · 3.5L EcoBoost · 4WD · 14 mi
Vehicle photo
Finance
$649/mo
72 mo · 6.9% APR
Lease
$399/mo
36 mo · 12k mi/yr
Payments based on approved credit. $1,500 Ford customer cash applied. Tax, title & license extra. Expires 3/31/26. Powered by DealerTREND.
B!G Deal Days — May Media Kit

This is what we build before your event. Everything branded, ready to deploy, personalized with your dealership name.

Event Logo
Event Logo
Social Ad
Social Ad Creative
Lot Signage
Lot Signage
Email Template
Email Template

Want this built for your dealership? We handle everything — just tell us your dates.