Empowering Auto Dealers - Since 2001

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Why Dealers Choose DealerTrend

YOUR INVENTORY + AUDIENCE BRIDGE
  • We hook into your live inventory feed and keep everything clean, compliant, and ready to advertise.
  • We fix bad data, normalize trims/options, enrich photos/features, flag aging units, and make your feed “campaign-ready.”
  • Every update syncs across all your campaigns and DriveSites automatically.
HOW IT WORKS (FAST)
  • Connect — Secure feed hookup + CRM/DMS connection.
  • Build — Identify the VINs you need gone and build your campaigns around those units.
  • Launch — Push those VINs across mail, CTV/OTT, Meta, Google, email, and CRM using one clean audience.
  • Convert — All traffic lands on DriveSites™: distraction-free, VIN-specific pages built to turn clicks into leads.
  • Prove — Match back sold VINs at Day 30 → see CAC, ROAS, days-to-turn, and what to push next month.
WHAT YOU GET

DriveSite™

Clean, fast, distraction-free “selling pages” for the specific VINs you’re advertising.

Omni-Channel Activation

Your inventory and message synced across mail, CTV/OTT, Meta, Google, email, and CRM — all from one feed.

Inventory Intelligence

We surface aging units, bad data, missing photos, and anything stopping a VIN from being marketed clean and correctly.

Reporting That Matters

Sold-VIN matchback, CAC, ROAS, days-to-turn, and simple recommendations based on which VINs sold and which didn’t.

RESULTS YOU CAN FEEL
  • More real leads without adding more spend
  • Faster turns on the VINs you need gone
  • Lower CAC with real dealer-level attribution
  • Update once → publish everywhere
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at-a-glance

We focus on what matters:
Your Inventory

We connect directly to your live inventory feed so pricing, photos, and offers stay synced in real time. We clean and enhance your data (VIN decode, normalize trims, fix titles, enrich features and photos, and add payments and disclosures). We also run inventory health checks like aging, velocity, and push/pull indicators to keep your merchandising sharp.

Everything stays IMR/OEM compliant and validated for Google, Meta, and CTV, resulting in cleaner feeds, faster campaigns, and higher conversion.

Vehicle Management Software

Frequently Asked Questions!

Our Vehicle Management System keeps your inventory clean, organized, and ready for marketing. It pulls your live data, normalizes trims, features, and photos, and flags anything that needs attention. The VMS powers all of your campaigns by making sure every VIN is accurate before it goes into Meta, Google, YouTube, or CTV. It’s the foundation that keeps your advertising consistent, compliant, and up to date every single day.
1. What is the DealerTrend VMS and why do I need it?
The VMS is your centralized hub for managing all dealership inventory data. It normalizes multiple data sources, ensures every VIN is accurate and up-to-date, and feeds that clean inventory into your website and ad platforms. This eliminates manual updates, bad data, missing photos, and mismatched pricing — giving shoppers a consistent, trustworthy experience.
2. How does the VMS connect to my dealership’s systems?
DealerTrend’s VMS connects through your existing inventory feed provider, IMS, DMS exports, or directly from your website's backend. Once connected, it automatically ingests and normalizes your data every day (or multiple times per day) to ensure real-time accuracy. No extra work from your team — it all runs in the background.
3. What platforms can the VMS push my inventory to?
Your inventory can be distributed anywhere you need it: your dealership website, third-party marketplaces, analytics tools, Meta Inventory Ads, Google PMax, DriveSites, DealerSelect campaigns, and any partner integrations. The VMS acts as the “single source of truth” so every channel is synced with the same clean, optimized data.
Have you got any questions?
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Equifax Audience Builder

Audience First Ad Campaigns

Equifax Advantage (short version): With access to 350M+ consumers and 200M+ VINs plus 100+ financial signals, Equifax is the most powerful data partner in auto. We use Equifax Economic Consumer Data to pinpoint who can afford to buy in your ZIPs, then build frequency across channels so your inventory shows up everywhere they shop. With ~90% activation on major ad platforms, more of your qualified audience gets reached.
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Determining your PMA

We select your PMA by analyzing which zip codes bring you the most opportunity, then focus your advertising on that core territory.
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Who can buy is who you should advertise to

With access to deeper financial indicators than any other credit bureau, our data partnership lets DealerTrend pinpoint exactly who in your PMA can afford to buy. We eliminate wasted ad spend by focusing only on shoppers with real purchasing power inside the zip codes we’ve selected for your core market.
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Looking to acquire a specific make/model?

With over 250 Million Vins, we can target folks who have units you want, and target them with Buy Back messaging to help bolster your Inventory!
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Result: In market, Credit worthy shoppers ready to market to across every channel

Now we now exactly who is in your backyard, and who can afford to buy. With an over 90% activation rate on every ad platform, we are ready to launch a a strategy that builds frequency across a variety of channels to engage shoppers.
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Our Servcies

Every channel gets fresh, monthly creative to keep ads sharp and shoppers engaged.

1. Demand Cycles

Monthly Ad loops designed to keep your ads fresh and folks engaged

2. DriveSiteTM

Mobile-first, distraction-free selling pages that convert clicks into shoppers.

3. Facebook and Google Ads

Google/Facebook campaigns that pair your inventory with in-market buyers.

4. OTT/CTV Video

Bring vehicles to life with short, high-impact spots that drive action.

5. Email & Direct Mail

VIN-matched outreach to real buyers—fast, trackable, and ROI-driven.