SEO and SEM for Your Automotive Website(s)

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be very confusing and can become even more so when website companies put their marketing spin on these subjects.

In an effort to remove the confusion surrounding SEO and SEM we have taken excerpts from reputable reference sites and included a link directly to them so that you can read further if you would like. 

NO SPIN JUST FACTS.

So what is SEO and SEM?

According to Wikipedia:
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organizagion, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.

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  The parts of SEO

   1) Your Website

  • A well built website designed for site usability and Search Engine robots
  • Don't over use Flash as it is an image that can't be read by robots
  • Have well thought out text and tags
  • Strategically used and placed links
  • Active updating and adding valuable or fun information that brings people to your site
  • Automotive retail websites require additional considerations

     2) Other things you can do that are outside of your website

     3) Paying to get your site optimized and marketed
  • Pay an SEO company to do work for you (see the Honest SEO site first)
  • Pay Per Click marketing that you can do in house or pay someone else
  • Paid directories

Call us today and we will show you what we are doing to get car dealers sites seen in the SERP's