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Generating Leads is a Science Having a web site for Internet car sales without a plan to capture leads would be like opening the doors to a car dealership and not having any salespeople inside to greet them. Lead conversion has three steps; 1) Get real buyers to your site, 2) make sure that they can find what they are looking for quickly and easily, and 3) ask them for their information in an appropriate manner. After years of experience and thorough research, we know what Internet car buyers expect when they go to your web site and can help you get the best results possible.
Capturing leads starts with getting potential buyers to your dealership‘s web site in the first place and we do that by building Search Engine Optimization (SEO) into your customized automotive web site. Our websites focus on making sure that the Search Engines know what is on your site all the way down to a specific year, make and model of vehicle. This way you get real buyers to your site; the ones that know specifically what they want, and are ready to buy now. See More on Automotive SEO.... |
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Search Engine Marketing Pay Per Click Marketing is another way of getting potential Internet buyers to your website. By targeting the most commonly used search words and phrases as they relate to your dealership it is possible to get to the top of Google, Yahoo, MSN, etc. Website Navigation Website navigation is critical in today's Internet savvy world. Your potential customers are on the web probably four to five hours a week or more browsing through websites looking for information or things to buy. If your website is difficult to navigate and find information in a way that they have come to expect they will just leave and go to another website. Car dealership websites are even more important in that the information is dynamic and contains photos, this means that the data needs to be handled appropriately in the data base portion of your website so that your pages load quickly and allow buyers to jump from one vehicle to the next without interuption. E-Mail Marketing Internet buyers today have chosen the web as their desired communication method to initiate contact with car dealerships as well as work out the details of their purchase. E-mail follow up, campaigns, and newsletters are a snap with DealerTrend's Internet Lead Management system. E-Mail Forms and Calls to Action Having a well built and easy to use website needs to be followed up by asking a prospective client for their information so that your sales team can begin the sales process. DealerTrend has spent years testing various forms and configurations to get the best possible results. |